May 21, 2010

Great Commercial!

Amazing World Cup commercial... Agency: Wieden + Kennedy, Amsterdam.

Tilt-Shift Photography

This is a great example of the effects that can be achieved using a technique called tilt-shift photography. This is achieved using lenses with a limited depth of field. Because the focus is limited to the focus of the subject it gives the impression that what is taking place is actually a miniature. The perception that the images are miniatures is reinforced by cutting down the frame rate, as well as incorporating vast landscapes.

Sit back and enjoy!

Toy Soldiers from Alta Media Productions on Vimeo.